Privacy Policy

1. Introduction

Aurenza Health LLC ("Aurenza," "Aurenza Health," "we," "our," or "us") explains in this Privacy Policy how we collect, use, disclose, and safeguard your information when you use our website, consultation forms, communications, and services. This policy is designed to align with applicable United States federal and state privacy laws, including the California Consumer Privacy Act as amended (CCPA), the Washington My Health My Data Act, Nevada SB 370, the Connecticut Data Privacy Act, the CAN-SPAM Act, and the Telephone Consumer Protection Act.

Consumer health data is also covered by our separate Consumer Health Data Privacy Policy. If the two conflict on consumer health data, that policy controls.

2. About Aurenza Health

Aurenza Health is a non-clinical management services organization. We provide marketing, education, intake coordination, and concierge support services. We do not provide medical care, operate clinical facilities, or employ physicians. All clinical services referenced on our website are delivered by independent clinical facilities in Mexico that are registered with COFEPRIS under a filed Aviso de Funcionamiento, using biologics from a laboratory that holds a COFEPRIS Licencia Sanitaria, with which we maintain a separate contractual relationship. Any medical care you receive is provided solely by that clinic, and information related to your care there is also governed by its privacy practices.

HIPAA status. Aurenza is not a HIPAA covered entity or business associate. Health information you give us is consumer health data, protected under our Consumer Health Data Privacy Policy and applicable state law.

3. Information We Collect

3.1 Information You Provide Directly: first and last name; email address; phone number (including mobile number); postal address and location (city, state or province, country); date of birth; health-related information or conditions you choose to share; responses to intake or qualification questions (including willingness to travel or to self-pay); any information you, Aurenza staff, physicians, or your assigned clinic's staff enter into our portal at portal.aurenzahealth.com, when available, including portal account details, health records, and program progress; and any other information you choose to provide during consultations or communications.

3.2 Automatically Collected Information: on all pages of our website, we and our analytics and advertising providers may collect IP address; browser, device, and operating system; pages visited, time spent, and navigation paths; referral sources; approximate location derived from IP; and cookie and pixel identifiers.

3.3 Sensitive Information and Consumer Health Data: Aurenza is not a healthcare provider and is not a HIPAA covered entity, so HIPAA may not apply to the information you share with us. We protect your health information under our Consumer Health Data Privacy Policy and applicable state law, and we restrict access to authorized personnel. The clinical facilities and physicians who review your case have their own legal obligations.

4. How We Use Your Information

We use information to respond to inquiries and communicate with you; review eligibility for consultations and programs; coordinate consultations with the independent clinic in Mexico assigned to you at your request; provide program information and educational content; coordinate scheduling, logistics, and travel; send appointment reminders and health coaching communications; send marketing where you have consented; operate, analyze, and improve our website; and comply with law.

5. Communications and Marketing

5.1 Consent. We obtain your consent before sending marketing communications where the law requires it. Express consent is given when you actively opt in, for example by checking a consent box.

5.2 CAN-SPAM (United States). We do not use misleading subject lines or headers, identify promotional messages where required, include our physical mailing address, and honor opt-out requests promptly.

5.3 SMS. We send text messages only where you have opted in. Reply STOP to opt out at any time. Message frequency varies. Message and data rates may apply. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

6. Information Sharing

6.1 Independent Clinic and Portal: we share information with the one independent clinic in Mexico assigned to you, and the physicians involved in your care, only to coordinate consultations or services you have requested. When our portal at portal.aurenzahealth.com is available, Aurenza staff, those physicians, your assigned clinic's staff, and you use it to share information and manage your program data and progress.

6.2 Service Providers: we share information with service providers that act on our instructions, including CRM, phone, and messaging (GoHighLevel); website hosting and database (Lovable Cloud); cloud hosting and storage (Amazon Web Services); and blood testing (TruDiagnostic). With your consent, we also share information with the one independent clinic in Mexico assigned to you.

6.3 Advertising and Analytics Providers: on all pages, Meta and Google receive online identifiers and page activity through their tags. We do not share health information or form answers with them.

6.4 Travel and Logistics: travel and logistics details are handled only by staff of the independent clinic in Mexico assigned to you, or by Aurenza's own US-based employees or contractors. We do not share information with any other third-party travel or logistics partners.

6.5 Legal and Safety: we may disclose information to comply with law, respond to lawful requests, or protect rights, safety, or property.

6.6 Business Transfers: in a merger, acquisition, or asset sale, information may transfer to a successor entity that agrees to protect it as described here.

7. Cookies and Tracking Technologies

Our advertising and analytics partners, including Meta and Google, use cookies, pixels, and similar technologies on our website to measure how the site is used and to show ads on other sites. These technologies load when you visit our pages. You can block or delete cookies through your browser settings, and you can opt out of sharing for cross-context behavioral advertising at Your Privacy Choices or by emailing info@aurenzahealth.com with the subject "Attn: Privacy Data." Disabling cookies may affect how the site works.

8. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No system is completely secure. We will notify affected individuals and authorities of a data breach as required by law.

9. Data Retention

We keep personal information until you ask us to delete it. You may ask us to delete personal information we collected from you or about you, including information we received about you from other sources. When we delete it, we keep only a minimal record that you asked for deletion so that we do not collect or use that information again. Deletion is subject to applicable legal obligations. See our Data Deletion page.

10. Your Rights and Choices

Depending on where you live, you may have the right to access, correct, delete, or obtain a copy of your personal information; restrict or object to certain processing; and withdraw consent. You can also unsubscribe from emails using the link in any email and opt out of texts by replying STOP. Requests may be submitted through the Privacy Request Form below or to info@aurenzahealth.com with the subject "Attn: Privacy Data." We verify your identity first and respond within 45 days, extendable once by 45 more days with notice.

11. California Privacy Rights

If you are a California resident, you have the right to know what personal information we collect, use, and disclose; to delete it; to correct it; to opt out of the sale or sharing of personal information; and to limit the use of sensitive personal information. Right to opt out of sale or sharing. We do not sell personal information for money. We do share limited online identifiers with advertising partners for cross-context behavioral advertising, which California law treats as sharing. You can opt out of this sharing at Your Privacy Choices (the request form on this page) or by emailing info@aurenzahealth.com with the subject "Attn: Privacy Data." We never sell personal information, and we never sell or share health information for advertising. We will not discriminate against you for exercising your rights. Submit requests to info@aurenzahealth.com with the subject line "Attn: Privacy Data", or call +1 619-257-5256.

11A. Privacy Request Form

12. Washington, Nevada, and Connecticut Consumer Health Data

Residents of Washington, Nevada, and Connecticut, and all other consumers, have the consumer health data rights described in our Consumer Health Data Privacy Policy, including access, deletion, withdrawal of consent, and appeal.

13. Nevada Residents

We do not sell covered information as defined in NRS 603A. You may still send a request to info@aurenzahealth.com.

14. International Users

Aurenza Health operates in the United States, and our service providers store and process your information in the United States. If you take part in a program, information needed for your care is also shared with and processed by the one independent clinic in Mexico assigned to you, where data protection laws differ from US law.

15. Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices.

16. Children's Privacy

Our services are intended for adults 18 and older. We do not knowingly collect personal information from children and will delete it if we learn we have.

17. Changes to This Policy

We may update this policy. The "Last Updated" date shows the latest revision. If a change materially affects how we use consumer health data, we will ask for your consent before applying it.

18. Contact

Aurenza Health LLC, Attn: Privacy Data, 591 Camino De La Reina, Suite 810, San Diego, CA 92108. Email: info@aurenzahealth.com. Phone: +1 619-257-5256.